Shopping Feels The Best Every Diwali! Shop Merrily This Diwali By Skinny Dipping Into The Festival's True Essence!

Deepawali stands as an annual celebration considered special by Indians the world over. This is one of those rare occasions which has a universal appeal among the masses and the classes and even for people of different faiths as far as the nation's social fabric is concerned. It is seen that everyone comes together as one on Diwali regardless of it the festival being primarily of Hindu significance. It is also seen that Sikhs and Jain also observe Diwali.

Popularly known as the festival of lights, Diwali is one of the most loved festival among Indians. This is an occasion which in many ways than one reflects the true Indian flavour and taste. Come Deepawali and in fact much before the day arrives, Indians look forward to meeting with their loved ones. This is the occasion which is a favorite for family reunions, followed by annual holidays and shopping. The occasion in itself calls for a gala affair to be indulged in by all. Literally every corner of your home and every member of a family should be decked up in brand new decorative and clothes, jewelry, accessories individually.

Also in the cyber scenario we all stand tall in, online shopping is the newest, most happening trend which is fast catching up with people of all ages and all statuses. Thusly, be it a traditional affair like Deepawali or a personal one like a birthday or for that matter an anniversary, the most convenient way of doing so is through the Internet. With festivities in the air we can anyways be game for a quintessential list of all items that are a must have in our diwali shopping priorities.

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And Ironically so, Diwali falls on amavasya, which connotes the no moon night and is thus one of the darkest nights of the year. The dark nights of Diwali are lit with Diyas and candles and the sound of firecrackers announce the celebration of the favorite festival of Indians. Homes are decorated, sweets are distributed by everyone and thousands of lamps are lit to create a world which dwells in a league of its own. This certainly goes by without saying that – of all the festivals celebrated in India, Diwali is by far the most popular and colorful.
Substances of Deepawali Festivities

There are various legends of the past related to the present day festivities of Diwali. These are purely based on regional cultural influences and locally held beliefs. In the north, particularly in Uttar Pradesh, Punjab, Haryana, Bihar and the surrounding areas, Diwali is the day when King Rama's coronation was celebrated in Ayodhya after his epic war with Ravana, the demon king of Lanka.

By order of the royal families of Ayodhya and Mithila, the kingdom of which Sita was a princess, the cities and far-flung boundaries of these dominions were lit up with rows of lamps, glittering on dark nights to welcome home the divine king Rama and his queen Sita following 14 years of exile, ending with an across-the-seas war in which whole of the kingdom of Lanka was destroyed.
Diwali Festival Activities

On the day of Dipavali festival, doorways are hung with torans of mango leaves and marigolds. Rangolis are drawn with different coloured powders to welcome visitors. The traditional motifs are often connected with auspicious symbols of good luck. Oil diyas are arranged in and around the house. Because of these flickering lamps, the festival has acquired its name: Deepawali or Deepavali meaning 'rows of lamps'. On this day, people buy diwali gifts, household decoratives for diwali or some jewelry for the women of the house.

All said and done, Indians welcome the Goddess of wealth and prosperity, Lakshmi and celebrate the victory of goodness over negativity.